Fosters Laidback Legends
Featuring: Andy Day
Client: HTW, Fosters
Directed by Phillip Lihou
Music composed by Ben Smith and Paul Murphy
From the Mirror Magnet to the Lord of the Dance. This campaign celebrated those legends by letting people upload videos of them for everyone to see and vote on who is the best.
Foster’s Laidback Legends was one of the first video user generated content campaigns in the UK, featuring video uploads, moderation, galleries and commenting – a mini YouTube built in 8 weeks. The site also featured an innovative voting system which allowed people to compare videos side by side and a complex algorithm worked out which video was the favourite of all users.